Enjoy the long sweet finish and the combination of umami and an earthy undertone in the flavor. The rich and fragrant matcha has a velvety smooth taste, making it perfect for drinking on its own, characterized by a soft, creamy umami flavor rather than bitterness. The intense green color and solid texture make our matcha an exceptionally unique choice for pure enjoyment. It is high in antioxidants, vitamins, and minerals. It boosts metabolism, strengthens the immune system, and enhances concentration and alertness. Yumi ceremonial "Koicha" (濃茶) matcha is 100% first harvest Matcha, made from young tea leaves grown in the shade. Our matcha is guaranteed to be free from additives, fertilizers, and pesticides.